This isn’t about ‘other people’. It’s about you, your family, and all of us.

Three in five of us will care for someone we love in our lifetimes. For everyone else, we’ll either be supporting a friend or family member to be a carer, or we’ll be the person needing care.

This isn’t a distant problem for someone else’s family; it’s one that affects your family, your friends’ families, and your neighbours. It’s all of us, together.

When we invest in social care, we’re investing in our own futures and the certainty that when the time comes for our loved ones or for us, the social care system and the support we need will be there to help us keep living the lives we want.

Your parents

Social care means your mum can stay in her own home after a fall, with support that keeps her independent – not stuck in a hospital bed waiting for a discharge that never comes.

Your neighbours

Social care means a disabled person can go to college, get a job, and catch the bus on their own – with a support worker who believes in their potential.

Your community

Social care means the local care home that employs 40 people, sponsors the local football team, and keeps over a million pounds a year circulating in your local economy can stay open and keep supporting your community to thrive.

Your workplace

Social care means the 5 million unpaid carers in England and Wales can go to work, knowing their loved one is safe and well supported – and in the process, their continued ability to work helps contribute billions of pounds to the wider economy.

Your country

Social care contributes £77.8bn per year to the British economy. That’s more than the entire UK tourism industry. More than the arts, entertainment and recreation industries combined. It’s more than 4.5 times the contribution that agriculture and fishing make, industries that politicians spend far more time on.