Most care in Britain is provided by local, family-run businesses.

Around 80% of adult social care providers in England are small or single-site businesses. They are run by people who live in the communities they serve. They employ local people, pay UK taxes, and reinvest in local economies. They are your neighbours, and people who care passionately about what they do.

Local roots, local jobs.

Family-owned care providers create employment in their towns and villages. The wages they pay are spent locally in shops, pubs, and on high streets. The training they invest in builds the skills of local workers. When care is rooted in a community, the economic benefit stays is rooted there too.

An economic engine in every constituency.

Social care contributes £77.8 billion to the British economy each year — more than tourism, more than telecoms, more than entertainment. For every £1 invested in adult social care, the sector generates £2.40 in wider value: jobs, growth, freed-up family carers, reduced pressure on the NHS, and stronger local economies. That contribution is felt in every community in the country.

Care that frees up Britain to work.

When good care is available, the unpaid family carers who currently support millions of people across the country can stay in work, run businesses, and contribute to their local economy. Investing in care is investing in the wider workforce. It’s one of the most efficient pieces of economic infrastructure Britain has.

Invest in care. Keep it strong. Keep it local.

The social care sector – including the small, local providers who make up the majority of care providers – needs proper Government investment to thrive. With the right backing, local providers can grow, innovate, and continue serving their communities for generations to come.

Join our campaign – enter your postcode in the box below to email your MP today and tell them to Care About Care.